AI: The 4 biggest impacts to demand forecasts

A commonly overlooked feature of AI is its ability to support demand forecasting. Generative AI steals the spotlight, thanks largely to the creative output it allows for. But there’s an argument that predictive AI models are actually more exciting — and more impactful for fashion brands’ success.

Predicting the future is never simple, but with AI advances, it’s becoming increasingly accurate, actionable, and scalable.